how to increase admissions in schools ? .. What do parents look for when choosing a school for their children? Is it skilled teachers or an impressionable curriculum? How about safety or religious affiliation? The answer is all of the above and more.
Most parents want their children to have a well-rounded education that will prepare them for the future. But with so many educational options available, how can you make your school stand out from the rest?
Below, we explain how you can increase admissions in schools and how a student management system can be the helping hand you need.
How to Increase admissions in schools? 5 Method
Why are some schools more popular or ‘in demand’ than others? Is it because they have better test scores or higher graduation rates?
Various factors go into why parents choose one school over another. But there are some fundamental methods you can use to make your school more attractive to new students and their families.
1.Develop and Share Your UVP (Unique Value Proposition)
The Unique Value Proposition of a business makes it different from its competitors. It is what you want parents to know about your school that will make them choose you over other options.
Once you have a list of USPs, narrow it down to the one or two that are most important to your school’s identity and share these with parents in your marketing materials.
You can share your UVP with parents on your website’s home page, in email campaigns, or on the Tuition page of the website. If you give out brochures and forms during admissions seasons, make sure the UVP is bold and prominent there.
When using online forums, such as your social media pages or websites, accompany the text with testimonials from existing students’ parents and explainer videos.
For example, you can upload a video on your school’s YouTube channel that gives a tour of the facilities and introduces some staff. You can also include a section on your website where parents can read or watch testimonials from other parents about their experience at the school.
Read more on how to make your teaching more exciting using gamification: Gamification in Education: Theory and Practice
2. Make Applying to Your School Easy to increase admissions in schools
Applying to schools can be daunting for parents, especially if they are new to the process. Make it easy for them by having a clear and concise admissions policy on your website.
Your admissions policy should outline the documents required for admission, the deadlines, and the contact information for the person in charge of admissions.
You can make the application process even easier by investing in a student management system that automates the entire process.
With a student information system or a school management system, parents can fill out an online form with all the required information and submit it electronically. Your school management system will then generate a report that can be sent to the admissions committee.
It saves parents the hassle of gathering all the required documents and saves you time as you won’t have to manually input all the data into your school management system.
Having an easy-to-use school management system in place can dramatically increase student admission to your school, it automates all the boring and mundane stuff of applications. Read more on why you should have a school management system: Top 7 Reasons Schools Should Use Student Management System
3. Make Sure Your Website is User-Friendly and Up-To-Date
Your website is often the first point of contact for parents considering your school for their children. Your website must make a good first impression.
Your website should be easy to navigate, with clear and concise information about your school. The design should be modern and up-to-date, and the photos should be of high quality.
It is also important to regularly update your website with new information, such as blog posts about the latest news in the school or upcoming events.
If you want to take it a step further, you can create a dedicated admissions website separate from your main school website. It is a great way to provide parents with all the information they need about applying to your school in one place.
Here’s are some things you need to update on your website regularly:
- Updated Fees: If you have made any changes to your fees, make sure this is updated on your website as soon as possible.
- New Student Intake Dates: Inform parents about the dates for the next intake of students so they can plan ahead.
- Events Calendar: Parents need to know when important events, such as parent-teacher meetings and school concerts, are taking place.
A school newsletter is a great way to keep parents informed about what is going on in the school. It can be sent out electronically or physically, and it is a great way to share important information with parents without bombarding them with emails.
Send these newsletters to parents of existing students. When they see that you’re living up to your UVP, they are more likely to admit their other children to your school, too, thus increasing the admission rate.
4.Use Data-Driven Insights for Lead Nurturing
Data is imperative in making decisions about marketing and admissions. Use data-driven insights to identify the best channels for marketing your school and understand which type of content resonates best with your target audience.
You can collect this information through surveys, Google Analytics, social media analytics, and lead tracking software.
For example, if you notice that most of your website traffic is coming from Facebook, you can focus your efforts on creating more content for that platform.
You can also use data to segment your audience and create targeted content for each group.
For example, if you have a group of parents interested in the school but haven’t applied yet, you can send them information about the admissions process and deadlines.
If a group of parents has already applied, send them information about upcoming events at the school, such as an open house.
You can also collect data by auditing your admission process. Take the previous year’s admission process as an example, and see what can be improved. By analyzing this data, you might find that there is a certain factor causing parents to drop off during the admissions process.
By understanding where parents are dropping off, you can change your process and create a strategy that will keep them engaged. Here’s a simplified version of how to do this:
- Monitor your admission funnel by checking the conversion rates at every step.
- Check the retention rate at each stage of the process.
- Identify any areas where parents are dropping off.
- Make changes to your process and see if there is an improvement.
By using data-driven insights, you can make informed decisions about your marketing and admissions strategy that will help you increase your admission rate.
5. Use a School Management System to increase admissions in schools
If you’re struggling with a chaotic admission process, a student management system is an answer to your woes.
A student management system is software that helps schools manage the admission process, from marketing to enrollment.
It is a great way to streamline your process and make it more efficient. The system can also help you keep track of your leads and monitor their progress through the admissions process. Here are some student management system features that make admissions more organized:
- Guardian Portal: Schools may allow guardians to fill out forms, submit documents, and track the progress of their child’s application.
- Application Tracking: You can keep track of all your applications in one place and see which stage each one is in.
- Communication Logs: By keeping communication logs, you can ensure that all correspondence with parents is documented. It also comes in handy when using testimonials and reviews for social proof.
- Enrollment Management: After a student is accepted, the system can help you keep track of their enrollment and make sure that all the required documents are submitted.
How Can Student Management System Features Facilitate Admissions?
An SMS can help schools in several ways, but here are some of the most important:
Whether you’re trying to onboard new parents or keep the existing ones in the loop, staying in touch with your leads is important. An SMS can be integrated with a communication and alerting system to notify students, staff, and parents about key events and dates.
For instance, you can leverage existing parents to increase admissions to your school. How do you do this with an SMS?
For one, a student management system will have a Guardian Portal where these parents will already have their profiles. In addition, you can use the social and communication features of the SMS to inform parents about upcoming admissions dates and other important events.
For example, you may hold an open house to increase applications. You can use the SMS to send out invitations to parents and guardians and follow up with them after the event.
Gone are the days when you’d have to deal with hundreds of files and documents. With an SMS in place, you can keep all your admission-related documents in one place.
On the one hand, this will make it easier for you to track the progress of each application and stay on top of the admission process.
On the other hand, you can also use an SMS to automate some of the tasks related to admissions in schools. For instance, you can set up automatic reminders for submission deadlines and other important dates.
A school management system can help you make insightful decisions, it provides data for everything you have in your school, analytics about attendance, progress, and more. SHAMS Edu is an advanced school management system that can help you maximize your school potential while increasing student admission to your school and enhance their performance. Read this article if you want to know how to increase student performance in your class: 3 Ways to Improve Student Performance
When a parent shows interest in your school and fills out the admission form, you can create a profile for them on the student management system. The parents can then update this profile with their contact information, child’s academic records, and other important documents.
As the parent or guardian updates the profile, you can track the progress of each application and see which documents are still outstanding. This way, you can follow up with parents and ensure that all the necessary paperwork reaches you on time.
One of the key student management system features is the intuitive dashboard with reporting features. For example, you can use the information from your SMS to generate reports related to admissions.
For instance, you can track the number of applications received, students accepted, and students enrolled. This data can be used to improve your marketing and outreach efforts.
You can also use the reports to identify any bottlenecks in the admissions process. For instance, if you’re not getting enough applications, you can use the data to figure out why.
The reports can also be used to benchmark your school against other schools in the area. It will show you areas where there’s room for improvement. When it comes to reports, a school management system can provide you with instant reports almost about anything at your school.
The school management has to do a lot of repetitive tasks during the admission process, such as sending out reminders and notifications.
With an SMS in place, you can automate these tasks and free up your staff to focus on more important things. For instance, you can set up automatic reminders for submission deadlines, open houses, and other events.
Automating repetitive tasks helps save businesses both time and money. By automating tasks, businesses can free up employees to focus on other tasks that require more attention.
Automation also eliminates the need for manual data entry, which can be both time-consuming and error-prone.
You can use the student management system to automate the distribution of information packets and other materials. With the SMS taking charge of menial tasks, the school management can focus on other tasks that require human intervention.
For instance, they can book meetings with parents who are more interested in learning about the teaching process at the school.
While you manage the human side of things, the SMS will send an instant alert to every parent about the admission deadline and eliminate the need for paper records. Plus, it will remind the parents and staff about important dates. A school management system can decrease your workload by automating some tasks, it connects all parties together, giving access to any information within a click.
Read more : 3 Ways to Improve Student Performance
An SMS can help schools in several ways, but here are some of the most important:
Student management system features include swift communication, paperless documentation, and easy access to information.
With an SMS in place, you can take your school’s admission process to the next level. Plus, you can use the system to increase transparency, efficiency, and productivity. Moreover, you can use the data and reports generated by the SMS to improve your outreach efforts.
However, you won’t be able to do this with a basic SMS that only allows you to manage simple processes, such as the bus schedule or student profiles. Instead, you need school management software that can meet your advanced needs.
ShamsEDU is an all-in-one integrated SMS that allows you to manage all school activities, from information handling to admissions, in one place.
It’s a student information system cum learning management system that offers a host of features, including access to third-party integrations, data backup, easy customization, and 24/7 support. Get a demo today to learn how ShamsEDU can make your admission personnels’ jobs easier.
What are the objectives of school management?
To reflect and conserver basic values.
To carry out educational futures.
To manage social change.
To profit by experience.
To carry out modernization.
To propagate science.
To adopt technology.
To realize National Integration.
What is online school management system?
online school management software is a piece of educational technology that helps schools in automating day-to-day operations effortlesly. Think of it as an all-in-one administrative assistant, finance department, record keeper, data analyst, and report writer for all your needs
What is school management information system?
school management information system aim to collect, integrate, process, maintain and disseminate data and information to support decision-making, policy-analysis and formulation, planning, monitoring and management at all levels of an education system